General Mills requested visual storytelling to bring to life Progresso Soup’s commitment to fresh, high-quality ingredients, uncompromising great taste and an appreciation of authentic recipes. The visuals guide all creative executions for consistency and inspiration. The creative was acknowledged as “best in class” by General Mills.

A collection of purposefully selected images that inspire and reflect the personality of the Better Oats Oatmeal brand. Hand crafted, quality ingredients, premium look, authentic feel, rich & inviting. The board is used as a visual guide to directly influence all creative touchpoints.